Carlos de la Hoz

Web Editor & US Trend Researcher - New York, NY

Carlos joined the Vandal team after several years at the Frank151 Media Group where he oversaw successful US marketing campaigns for William Grant & Sons brands including Sailor Jerry Spiced Rum and Licor 43.

Carlos cut his teeth as the NY Hispanic brand ambassador for Chivas Regal and managed on-premise campaigns for Absolut, Jameson and Malibu in NYC.

Carlos is a key trend researcher for the Vandal team and is web editor for the Radius and Quench websites.

Areas of expertise

Hispanic Trends & Culture, Brand Management & Education, Mixology, Dark Spirits, Gin Category, Craft Beer, On-Premise Trends, Lifestyle & Fashion Trends.

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