About Us

Based in London and New York, Vandal is a beverage-focused consultancy that provides trend-led research across the global marketplace. We cover new product innovation, flavours & ingredients, packaging & formats, on and off-premise trends along with cocktails and marketing activations.

Formed in 2005, Vandal is trusted by many of the world’s biggest drinks companies, providing leading-edge intelligence to innovation, marketing and consumer insights departments.

A few of our favorite products

A fresh approach

We are a young, creative agency that stays in touch with what’s happening at a street level by utilising our network of tastemakers and trendspotters. Our approach is to provide our clients and subscribers with up-to-the-minute, fresh and insightful intelligence – filtered through our unique, discerning eye.

In-field research

Our team is constantly on the ground undertaking face-to-face interviews to ensure we have our finger on the pulse of the latest industry movements. From cutting-edge mixologists, to bar owners, brewers and distillers – we have access to the world’s leading innovators.

Global and local perspective

We are able to offer a global understanding of trends from a local and regional level to a broader worldwide view – including mature and emerging markets.

Macro trends

From environmental factors to health and wellbeing, we understand the importance of the key macro trends impacting the consumer landscape and provide compelling insights as to how these affect the beverage industry.


Our beverage expertise can be tapped into via our consultancy services, custom reports and via our global beverage reports, Radius and Quench, which are both online and in PDF formats.