Jo has over 15 years’ international marketing and insight experience having worked Senior Planner for Bacardi Global Brand and for Pernod Ricard where she worked on strategy, innovation, research and trends projects.

Prior to the drinks industry, Jo lived abroad, did an MA in Japanese and worked in hospitality brand management. She joined Vandal 4 years ago.

Jo is our consumer insights lead providing trend analysis for our client reports. 

Areas of expertise

Consumer Trends, Brand Marketing, Innovation, Lifestyle Trends, Well Being Trends.

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